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Tag Archives: services

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New Concert Streaming and Sponsoring Opportunities: The Example of BeApp and Coke

11 Thursday Jun 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 13: Services: The Intangible Product

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BeApp, coke, Livestreaming, services, Social and Mobile Marketing

When concerts, among other large gatherings, became impossible due to COVID-19, consumers still sought entertainment and a means to connect …

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Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing

28 Friday Sep 2018

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Casper, Retailing, services

The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …

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True to Its Name, Tesla Seeks to Position Itself as a Company that Sells Energy, Not Just Cars

07 Wednesday Mar 2018

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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services, Solar Energy, Tesla

Two types of sales clerks now work in Tesla showrooms. There are car salespeople, who continue to tout the benefits …

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A Big Meal and Some Big Data: The Expanding Uses of Data Mining and Analytics in the Restaurant Industry

31 Tuesday Oct 2017

Posted by grewallevymarketingnews in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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Marketing Research, restaurants, services

Big data are coming to a restaurant near you, offering the promise of more personalized services for consumers, higher profits …

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Your Lyft Driver Will Be There in 6 Minutes, and Then You Can Go Get Some Taco Bell Together

20 Wednesday Sep 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Lyft, services, Taco Bell

Ride-sharing companies already helped create an entirely new service industry. Now Lyft is seeking to innovate in this market yet …

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Hotels on Wheels: A Service Innovation

01 Tuesday Aug 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Cabin, Hotels, services

With a new service, the startup firm Cabin promises an easier travel experience. On its pilot route, from San Francisco …

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Guests Only: Hotels Woo Guests with Exclusive Spaces

08 Monday May 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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exclusive spaces, Hotels, services

Planning a visit to a big city this summer? Do not be surprised to see “Guests Only” signs popping up …

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Tourism Companies Assure Clients: That Cramped Airline Seat Is Worth It!

02 Tuesday May 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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Hotels, services, travel

Vacations are all about the destination. The journey to get there is rarely as pleasant. Travel, be it by plane, …

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Coming Soon to an iPhone Near You: Original Programming from Apple, Inc.

21 Tuesday Mar 2017

Posted by grewallevymarketingnews in Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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apple, Developing New Products, services

Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …

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Luxury Resorts Partner with Auto Manufacturers to Provide a Ride to Remember

25 Wednesday Jan 2017

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product

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cars, Hotels, luxury, services

Need a ride? Check in to one of the top hotels or resorts in the nation and you may find …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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