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Tag Archives: services

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Finding a Perfect Match: How EHarmony Leverages Users’ Data to Identify Dates—and Their Consumption Patterns

20 Friday Mar 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product

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consumer behavior, data analytics, eharmony, services

Some of the same information that enables EHarmony, the online dating service, to connect romantic partners is exactly the same …

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Making Books Truly Interactive: How Simon & Schuster Is Leveraging the Popularity of Authors to Create a New Consumer Market

25 Wednesday Feb 2015

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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Integrated Marketing Communication, online books, online courses, services, Simon & Schuster

When a lifestyle guru or health advocate publishes new proscriptions and suggestions, fans often flock to the books, in search …

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How Mobile Phones and Payments Have Created a Viable New Market at the Bottom of the Pyramid

30 Friday Jan 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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Africa, global marketing, Mobile Marketing, Mobile payment, services

We might imagine that the greatest spread of mobile technology is among middle-class and wealthy consumers who demand the most …

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Did You Hit the Weights or Swim a Lap Today? Your University Wants to Know—For a Good Reason

03 Wednesday Dec 2014

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 13: Services: The Intangible Product

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health, Marketing Research, services, Universities

When universities and colleges announce the opening of a new sports facility or recreational center, students might feel reassured that …

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How Much Can You Get Delivered to Your Door—and More Critically, For How Much Longer?

23 Thursday Oct 2014

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management

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delivery, Mobile Technology, services, supply chain

The latest supply chain trend seems just a little too similar to an old and not particularly successful trend for …

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The Humanization Trend: Turning a Passion for Pets into Profits for Hotels

17 Thursday Oct 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 13: Services: The Intangible Product

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consumer behavior, Pet-Friendly Hotels, services

Pet-friendly hotels may be old news, but they also are not nearly enough for modern pet “parents.” Today’s offerings instead …

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Even If They Build It, Will Customers Come? The Shaky Status of 3D Movie Sales

20 Friday Sep 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products

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3-D Movies, Avatar, consumer behavior, Developing New Products, services, The Wolverine, Turbo, Wizard of Oz

The number of movie theater screens showing 3D films has increased to its highest level ever: approximately 15,000 screens, or …

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Making the Familiar New: Revising the UNCF Slogan to Focus on Charitable Giving as an Investment

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 19: Advertising, Public Relations and Sales Promotions

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Charitable Giving, Markeitng Environment, marketing, Non-Profit, Public Relations, services, UNCF

The idea that “A mind is a terrible thing to waste” is a familiar notion to generations of students who …

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Adding Dieticians to Supermarkets and Turning Grocery Stores into Wellness Providers

30 Tuesday Apr 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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Channel Management, Dieticians, Grocery Stores, Retailing, services

Increasing numbers of supermarkets now feature a new type of employee who floats among aisles, offering advice and suggestions for …

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Captain Hook Would Be Proud: Movie Piracy and YouTube

29 Friday Mar 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Content ID, Disney, Halloween, Marketing Ethics, Peter Pan, Piracy, services, Snow White and the Seven Dwarfs, The Three Faces of Eve, Youtube, YouTube Rentals

When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …

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Blog Stats

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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