There are companies that would love to develop more native advertising—that is, advertisements that match with the surrounding content and …
Making a Living through Niche: Helping Social Media Stars Pay Their Way
01 Friday Aug 2014
Tag Archives: social media
Pinning Measures and Measuring Pins: Why Pintrest Is Opening Its Platform to Outside Developers
28 Saturday Jun 2014
Approximately four years after its launch, Pinterest finally started formally selling advertising on its site. The step was significant, because …
Taking a Sponge to Social Media: With Its Latest Promotion, Ajax Tries to Clean Your Clutter
14 Friday Feb 2014
Tags
Ajax, Ajax Social Wipes, Facebook, social media, Spam, twitter
Faced with the task of cleaning house, consumers love convenient new options. Ajax, the consumer products brand that focuses on …
Banksy in New York: Defining Art, Creating a Market, and Establishing Entrepreneurship
08 Friday Nov 2013
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The street artist Banksy has remarkable name recognition, drawing international attention for his daring, controversial, and artistic graffiti that pops …
The Future of Mobile Privacy: There Isn’t Any
05 Tuesday Nov 2013
Cookies, those controversial electronic bookmarks that tell advertisers how consumers browse their sites, might not be controversial for much longer. …
Improv on “Late Night with Jimmy Fallon”—But Only During the Commercial Breaks
21 Monday Oct 2013
Tags
Facebook, Improv, It's Your Move After Dark, Late Night with Jimmy Fallon, Lexus, Saturday Night Live, social media, tumblr, twitter
Social media appears to have brought us full circle. In the early days of television, nearly all the advertisements were …
Simplicity as a Strength, and as a Weakness: Twitter’s Advertising Formats and Plans for the Future
13 Sunday Oct 2013
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The overall strategy embraced by Twitter seems to follow the KISS principle: Keep it simple, stupid! The microblogging service provider …
Sephora’s Effective Paradox: Maintain Mobile Dominance by Relying on In-Store Prompts
10 Thursday Oct 2013
Some consumers rely on websites to reach their favorite retailers. Others like to head to the stores themselves to check …
Paying with Facebook: The Latest Mobile Wallet, or Just Another Data Source?
17 Tuesday Sep 2013
Tags
Credit Card security, Facebook, google wallet, marketing, mobile wallet, online advertising, Paypal, social media
Recent reports touted some big news in social media: Facebook was going to go head-to-head with PayPal by introducing a …
Is this the End of Cookies? Maybe—Unless Marketers Can Find a Way to Make Them Tastier to Consumers
16 Monday Sep 2013
Tags
consumer behavior, cookies, internet advertising, Marketing Ethics, social media, web advertising
Every time a consumer surfs the web and clicks on a site, online marketers can place “cookies” on that user’s …
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