Basic economic theory predicts that when prices go down, consumers buy more. But the reality, as it often is, is …
What If You Threw a Sale, and No One Came? Pricing Perceptions versus Realities
26 Wednesday Apr 2017
Tag Archives: Strategic Pricing
Paying More for Chunky Monkey: The Pricing Repercussions of Brexit for British Consumers
03 Tuesday Jan 2017
In the aftermath of the Brexit vote, in which citizens of the United Kingdom decided to leave the European Union, …
Another Membership Offer, This Time for No More Coupons from Bed Bath & Beyond
24 Thursday Nov 2016
For shoppers needing a shower curtain, wedding gift, or new pillow, paying list price is nearly unheard of, unless they …
Can an Airline Be Both Inexpensive and On Time? Spirit Aims to Find Out
22 Monday Aug 2016
If you fly Spirit Airlines, your fare will be pretty cheap. But your final cost is likely to be much …
A Real-World Pricing Experiment by Amazon
02 Tuesday Aug 2016
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When a company has access to as much data as Amazon does, it can conduct some interesting experiments with little …
Promoting Bookings by Promoting Hotel Loyalty Programs by Promoting Better Prices
29 Wednesday Jun 2016
Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …
Disney’s Demand and Supply: Using Higher Prices to Help Ensure Customer Satisfaction
22 Tuesday Mar 2016
Some companies choose to raise prices to earn more profits. Others do so in response to increased prices on their …
Small Coke Cans: Are Consumers Paying More for Less, or Are They Just Paying to Get What They Want?
14 Thursday Jan 2016
When Coca-Cola checked its sales data recently, it found consistently over the past few quarters that sales of smaller containers, …
What Would You Pay to Be Able to Buy? The Expanding Uses of Surge Pricing
16 Monday Nov 2015
When demand increases, sellers need to increase either the supply they put on the market or their prices, to balance …
Just How Expensive Can a Candy Crush Be?
19 Friday Jun 2015
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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …
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