07 Thursday Mar 2024
Posted in Chapter 12: Developing New Products
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Every single item on Taco Bell’s menu contains, essentially, the same five or so ingredients: some type of tortilla, meat …
28 Wednesday Feb 2018
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For Taco Bell, value does not mean cheap; rather, value is essential to its very identity and promise to customers. …
20 Wednesday Sep 2017
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Ride-sharing companies already helped create an entirely new service industry. Now Lyft is seeking to innovate in this market yet …
04 Tuesday Apr 2017
Posted in Chapter 08: Global Marketing
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The name of the chic, cantina-style Mexican restaurant that recently opened in Shanghai’s Pudong district might surprise you: Taco Bell. …
07 Thursday Jul 2016
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With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …
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