Retailers Have Bright Ideas for Marketing Campaigns During Lunar New Year

05 Monday Jun 2017

Posted by grewallevymarketingnews in Chapter 08: Global Marketing

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"golden weens", China, global marketing, Visa

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During one of the two annual “golden weeks” observed in China, most workers receive seven consecutive days off to celebrate …

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Crowd Cheering: Visa’s Social Olympic Campaign

21 Tuesday Aug 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 18: Integrated Marketing Communications

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Facebook, integrated marketing communications, marketing, olympics, social media, Visa

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What do Visa, the Olympics, and Facebook all have in common? The answer is “Cheer”—Visa’s new social media campaign, which …

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