Is It Time for a New Nickname for Whole Foods?

02 Sunday Aug 2009

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 19: Advertising, Public Relations and Sales Promotions

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green, health, healthy food, organic, Whole Foods

Whole Foods, which sells premium grocery items, has suffered from a nickname that mocks its high prices: Whole Paycheck. As …

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Who Blogs? Whole Foods CEO Goes with an Alias

20 Friday Jul 2007

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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blog, blogging, corporate blogging, ethics, FTC, John Mackey, Rahodeb, Whole Foods

When the Federal Trade Commission (FTC) tried to stop Whole Foods from buying its competitor, Wild Oats, the organic and …

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Whole Foods in London

23 Saturday Jun 2007

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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eating healthy, fair trade, food, green, green revolution, health, london, organic, UK, Whole Foods

When Whole Foods opened its first international store in London, England, the Britons were surprisingly welcoming to the giant American, …

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