Take a Yoga Class, Watch a Yoga Demonstration, Then Buy New Yoga Pants: How Lululemon Seeks to Become a One-Stop Shop for Yogis

01 Monday Feb 2016

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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There are some new, service-oriented offerings available in the newly open, flagship, Manhattan-area Lululemon store. Approximately one-third of the store …

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Fit as Fashion: The Repositioning of Self Magazine

27 Wednesday Mar 2013

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

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advertising, consumer behavior, Fitness, Julianne Hough, Marketing Research, repositioning, Safe Harbor, segmentation, Self Magazine, yoga

At one time, fitness and fashion seemed like separate trends. Some people liked to read about how to tone their …

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Non-Lemon Lululemon

02 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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apparel, athleta, Gap, lululemon, Nike, sports, yoga

Retail brands like Nike, Gap, and Nordstrom are looking to duplicate Lululemon’s sales efforts. Lululemon was founded in 1998 by …

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Tag Archives: yoga

Take a Yoga Class, Watch a Yoga Demonstration, Then Buy New Yoga Pants: How Lululemon Seeks to Become a One-Stop Shop for Yogis

Fit as Fashion: The Repositioning of Self Magazine

Non-Lemon Lululemon