How a Television Show from the 1970s Created the Cruise Industry

08 Tuesday Jul 2025

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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cruise, history, love boat, new, trend, TV

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Cruises represent a pretty common and mainstream form of family entertainment today. But that was not always the case. In …

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The History of Panda Express

03 Thursday Jul 2025

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Marketing Tidbits

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beginning, history, Panda Express, story

In the United States, Panda Express enjoys the status of being the most popular Chinese fast-food chain—a remarkable achievement, considering …

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Well Read: Assouline Makes Luxury Books

01 Tuesday Jul 2025

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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assouline, books, luxury, price, status

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If, as the old saying goes, “money talks and wealth whispers,” then what are the books published by Assouline doing? …

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Does First-Class Travel Demand First-Class Luggage?

26 Thursday Jun 2025

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions

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bag, luxury, suitcase, travel

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What defines a product as a luxury offering? That question has long been debated, and answering it requires more than …

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Australia Bans Social Media for Children Younger than 16 Years

24 Tuesday Jun 2025

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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age, aus, Australia, ban, Legal, social media

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The risk and potential harms associated with excessive social media browsing—including the physical effects of engaging in substantial screen time, …

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Positively PET, or Positively Misleading? The Plastic Industry Launches a Marketing Campaign

19 Thursday Jun 2025

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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PET, plastic, PR, Reputation

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Members of the National Association for PET Container Resources (NAPCOR) include scores of plastics and petrochemical companies, including multinational giants …

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Isn’t It Just Wild? The Burgeoning Popularity of Luxury Outdoor Brands

10 Tuesday Jun 2025

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior

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adventure, glamping, luxury, outdoor

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What comes to mind when I ask, “Hey, do you want to go camping this weekend?” For some readers, it …

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Must See TV Partnerships: The White Lotus Opportunity for Luxury Brands

03 Tuesday Jun 2025

Posted by Grewal Levy Marketing in Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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brand, luxury, partnership, thailand, white lotus

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Equal parts funny, dramatic, and luxe, the third season of The White Lotus premiered to rave reviews and millions of viewers. But …

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