For Meta, being at the forefront of pretty much every technology trend is central to its identity and competitive advantage. …
What’s the Status of Meta’s Artificial Intelligence?
30 Tuesday Dec 2025
30 Tuesday Dec 2025
For Meta, being at the forefront of pretty much every technology trend is central to its identity and competitive advantage. …
23 Tuesday Dec 2025
18 Thursday Dec 2025
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Have millennials lived long enough to see trends that they grew up with fall out of fashion, and then come …
16 Tuesday Dec 2025
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Buy now, pay later schemes are a modern take on traditional layaway payment options, with a few critical differences. That …
09 Tuesday Dec 2025
Posted in Chapter 01: Overview of Marketing
Making a purchase involves a multistage journey. Consumers think about their needs and desires, consider various options, research and compare …
04 Thursday Dec 2025
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When broader national or global events create unexpected, unpredictable shifts, it remains the responsibility of smart marketers to shift quickly …
02 Tuesday Dec 2025
Posted in Chapter 12: Developing New Products
When Olipop and Poppi first introduced their soft drinks, the key feature used to differentiate their offerings from others on …
25 Tuesday Nov 2025
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Green is the color of new beginnings and a sign of growth. It’s often used to represent the environment and …
20 Thursday Nov 2025
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Retailers might dream of completely loyal shoppers, who visit only its stores for all their purchases. But such dreams are, …
18 Tuesday Nov 2025
Posted in Chapter 10: Marketing Research