10 Thursday Jan 2019
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The furniture retailer Wayfair was among the first e-commerce sites in its industry, and its first-mover status continues to inform …
18 Tuesday Dec 2018
After Marriott purchased Starwood Hotels and its various brands, it initially kept the loyalty programs associated with the different brands …
14 Wednesday Feb 2018
Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …
23 Monday Oct 2017
Charitable and nonprofit organizations face something of a dilemma. To introduce themselves to potential donors and beneficiaries, they have to …
12 Thursday Oct 2017
When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …
06 Wednesday Sep 2017
Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …
19 Monday Jun 2017
When companies establish their annual marketing budget for the coming year, they often look at their most recent past budget. …
23 Monday Jan 2017
We all know that fast food is not the healthiest choice, and yet most consumers rely on these options at …
11 Wednesday Jan 2017
In an effort to combat declining membership levels, the Girl Scouts of America is making bold changes to its image …
16 Wednesday Nov 2016
After a few years of remarkable growth and profits, the momentum for Whole Foods has slowed a bit, such that …
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