Amazon sells virtually everything. Why not cars? In several experimental moves, the retailing powerhouse appears to be poised to expand …
Amazon and Cars
06 Thursday Oct 2016
Category Archives: Chapter 02: Developing Marketing Strategies
Promoting Bookings by Promoting Hotel Loyalty Programs by Promoting Better Prices
29 Wednesday Jun 2016
Loyalty programs are valuable for marketers. They offer information and insights about what customers want, and they help encourage those …
Growing By Leaps, Bounds, Jumps, and Runs: How Sketchers Is Dominating the Sneaker Market
28 Thursday Jan 2016
How has Sketchers—the little brand with the cool logo—posted such massive recent growth, such that it is striking fear in …
Truffle Pig: A New Kind of Collaboration
23 Wednesday Sep 2015
What happens when you mix a social media upstart with a well-known traditional media player and then add in some …
As Virtual Reality Becomes Reality, How Should Marketers Plan Their Uses?
21 Monday Sep 2015
The promises of virtual reality devices are vast and varied. Gaming! Entertainment! E-commerce! Thus, for companies in virtually every industry, …
Why Does IKEA Hate Air? For a Very Good and Fiscally Responsible Reason, Actually
03 Thursday Sep 2015
The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that …
When the Weekend Doesn’t Work: Why Kate Spade Is Shuttering its Saturday Brand
12 Tuesday May 2015
Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …
A Renewed Focus on Service by McDonald’s: From Billions Served to Billions Heard
17 Tuesday Feb 2015
Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …
A Real-Life Case Study in Real Time: Detailing the Marketing Process for Cow Wow Milk
20 Tuesday Jan 2015
In a series of articles, The New York Times described the marketing pathways for a new company faced with a …
International Connections: How Unrest in Russia Affects Finnish Cheese Makers
02 Sunday Nov 2014
In response to Russia’s recent aggressive actions in Ukraine, the European Union (EU), together with other nations, imposed sanctions on …