26 Monday Aug 2013
26 Monday Aug 2013
Tags
Charitable Giving, Markeitng Environment, marketing, Non-Profit, Public Relations, services, UNCF
The idea that “A mind is a terrible thing to waste” is a familiar notion to generations of students who …
26 Monday Aug 2013
For several decades, studies have shown that women outperform men scholastically, earning higher grades on average and graduating from both …
26 Monday Aug 2013
Tags
advertising, Beauty Products, Facebook, Forrester Research, Google +, integrated marketing communications, marketing, Marketing Environment, Millenials, segmentation
For marketing executives, choices about where and how much to spend to appeal to consumers should depend mainly on a …
26 Monday Aug 2013
The optical conglomerate Luxottica owns three famous brands associated with spectacles: PearleVision, LensCrafters, and Sunglass Hut. But this parent company …
17 Friday May 2013
Google has a think tank dedicated solely and exclusively to its brand development. Such resources are part of what enables …
14 Tuesday May 2013
Tags
consumer behavior, DVD sales, Game of Thrones, HBO, Marketing Environment, Marketing Ethics, Michael Lombardo, Pirarcy
The production costs for HBO’s massively popular fantasy series Game of Thrones are reportedly among the most expensive in television …
30 Tuesday Apr 2013
Increasing numbers of supermarkets now feature a new type of employee who floats among aisles, offering advice and suggestions for …
01 Monday Apr 2013
In response to the general worries about how to continue earning—or even increase—strong revenues as mobile devices become ever more …
30 Saturday Mar 2013
Tags
Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
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