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The COVID-19 pandemic has been a massive opportunity for some firms, including DoorDash, which grew to take over fully half …
Tiered Pricing by DoorDash
07 Monday Jun 2021
Category Archives: Chapter 07: Business-to-Business Marketing
Going to Where the Business Customers Are: A Bus Tour of Parking Lots Instead of a Booth at a Trade Show
09 Tuesday Feb 2021
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The engineering firm Hussmann primarily sells commercial refrigeration systems to its retail food clients, including restaurants and grocery stores. It …
Delivery Apps Might Be Saving the Restaurant Industry. But Are They Killing Individual Restaurants?
03 Wednesday Feb 2021
When the coronavirus hit and restaurants were forced to shut down or severely restrict their seating, the prospect of earning …
Shopify: A Retail Platform and Service Provider that also Wants to Reform Retailing
20 Wednesday Jan 2021
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Even among those who might have heard of it, Shopify remains a sort of shadowy force in retailing. Millions of …
Nikola and Its Stakeholders Are Starting Up a Controversy, Along with a Company
26 Monday Oct 2020
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Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …
A Fictional Presentation of Real Offerings: NBC Leverages Its Content in a New Way to Appeal to Advertisers
15 Tuesday Sep 2020
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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …
Establishing a Platform for Brand Affinity Marketing: The Wistea Way
14 Friday Feb 2020
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On a dedicated platform called Wistea Channels, the video marketing firm Wistea not only helps companies and brands develop their …
Should Streaming Services Hype Competitors’ Offerings? Disney’s Netflix Ad Ban
02 Thursday Jan 2020
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When people only watched network television broadcasts, it was a widely accepted norm that one network simply would not accept …
Selling Directly to Consumers Is a Growing Option, for Firms in Virtually Every Product Industry
12 Thursday Sep 2019
This abstract talks about how some groundbreaking companies are finding new ways to market their products directly to consumers, mainly …
Volleying Between Past Heritage and Future Achievement: Wimbledon’s Image Makeover
09 Monday Sep 2019
A global, storied, popular event like the annual Wimbledon Championship already has a lot of marketing tools at its disposal. …
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