As television viewers have changed their practices—such that more and more people catch the latest shows on their tablets or …
Nielsen Seeks to Track Viewership, Regardless of the Media People Use to Watch
23 Wednesday Oct 2013
Category Archives: Chapter 10: Marketing Research
Google Analytics Promises Magic to Movie Studios: The Ability to Predict Performance, Weeks Prior to Opening
26 Monday Aug 2013
Tags
Box Office Performance, Box Office Sales, Cineplex, Google Analytics, market research, Movie, Opening Weekend
When a lot of movie watchers search for the trailer for a film in the month before the movie opens, …
A Key Motivation for Waking Teens Early on Weekends Disappears: McDonald’s Hints at Breakfast All Day
26 Monday Aug 2013
Once upon a time, McDonald’s did not offer any breakfast: no pancakes, no links, no nothing. Then in 1973, it …
Have Online Advertisers Been Doing it All Wrong? New Metrics to Measure Consumers’ Ad Engagement
04 Saturday May 2013
Determining how consumers perceive, interact with, and respond to advertisements posted on the websites they visit remains the Holy Grail …
Fit as Fashion: The Repositioning of Self Magazine
27 Wednesday Mar 2013
Tags
advertising, consumer behavior, Fitness, Julianne Hough, Marketing Research, repositioning, Safe Harbor, segmentation, Self Magazine, yoga
At one time, fitness and fashion seemed like separate trends. Some people liked to read about how to tone their …
Apple’s Smart Watch: (Maybe) Coming Soon, but No One Is Talking for Now
25 Monday Mar 2013
Does Apple have the technology to make a curved glass watch, filled with smart technology? For now, there is no …
When Misfortune Favors Sales: A Rotten Flu Seasons Means a Rosy Sales Outlook for Clorox
06 Wednesday Feb 2013
The 2012–2013 flu season was a rough one, as health care providers—and anyone who missed their chance at a flu …
Starting the Year with Predictions: Business and the Economy in 2013
22 Tuesday Jan 2013
Everyone knows it’s dangerous to make predictions—and even more risky to write them down for others to see and judge! …
Promising Service without the Screaming: The Planet Fitness Approach to Gym Memberships
22 Tuesday Jan 2013
It’s the start of a new year, which is always a great time for gyms. People make resolutions to get …
A List of Influence: The Retail Customer Experience Top 100
23 Friday Nov 2012
A report published by a retail group each year provides a listing of stores, sellers, ideas, people, and concepts that …
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