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Category Archives: Chapter 11: Product Branding and Packaging Decisions

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Coming Apart at the Seams: Christian Dior Faces Reputational Damage

24 Tuesday Sep 2024

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management

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break, dior, quality

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When Jennifer Lawrence accepted her Academy Award for Best Actress in 2013, she tripped and fell on her way up …

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Holy Guacamole: Tesco Tattoos Avocados to Reduce Food Waste

03 Tuesday Sep 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 11: Product Branding and Packaging Decisions

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fashion, Shein, waste

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Millennials have been credited with revitalizing the popularity of avocado—whether inserted into sushi rolls, mashed on toast, or added to …

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State of the Art(ist): Is Luxury Fashion Good for Artists?

09 Tuesday Jul 2024

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions

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art, Collaboration, fashion

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Since the 1960s, the relationship between fine art and luxury fashion has been shifting, rearranging, and solidifying. In its present …

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Lovin’ It or Hatin’ It: How McDonald’s Recovered from the Criticisms of Super Size Me

02 Tuesday Jul 2024

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions

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branding, healthy, image, McDonald's

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The documentary Super Size Me, released 20 years ago, highlighted the health implications of fast food. The late Morgan Spurlock (1970–2024) …

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The Taste of the Future, According to Coca-Cola and AI

12 Tuesday Dec 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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AI, Artificial Intelligence, Developing New Products, digital marketing, marketing, technology

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Robots might not be able to consume sugary, carbonated soda—think what it would do to their mechanics!—but that has not …

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Maize, Robin’s Egg Blue, Raw Sienna, and Cerise in a Vase: A Product Line Extension by Crayola

03 Tuesday Oct 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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Crayola, Flowers, Product Branding and Packaging Decisions

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The colors included in its standard 64-crayon box might have shifted a little over time, but the perception of Crayola …

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New Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars. Where Does the Road Lead?

11 Tuesday Jul 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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New Cars, pricing, supply chain, used cars

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In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …

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Remixing Condiment Choices: Kraft Heinz’s Latest Dispenser Innovation

06 Thursday Jul 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 19: Advertising, Public Relations and Sales Promotions

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BBQ sauce, Developing New Products, Ketchup, Kraft Heinz, Ranch, Remix

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At the ballpark, what do you want on your hotdog? A little mustard and relish? Or are you a strictly …

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Is “Energy Drink” a Marketing Term or a Claim that Demands Regulation?

04 Tuesday Jul 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Bang Energy, energy drinks, Prime Energy, Product Branding and Packaging, Public Relations, Red Bull, Sales Promotions

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What is an energy drink—that is, how would you define it? Is your definition the same as your friends’? How …

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Disney World’s Galactic Starcruiser Crashes and Burns

29 Thursday Jun 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions

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branding, Disney, Disney World, Galactic Starcruiser, product, Star Wars

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When the Disney corporation purchased all the intellectual property and rights associated with Star Wars, it naturally wanted to make …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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