This gallery contains 1 photo.
When Jennifer Lawrence accepted her Academy Award for Best Actress in 2013, she tripped and fell on her way up …
Coming Apart at the Seams: Christian Dior Faces Reputational Damage
24 Tuesday Sep 2024
Category Archives: Chapter 11: Product Branding and Packaging Decisions
Holy Guacamole: Tesco Tattoos Avocados to Reduce Food Waste
03 Tuesday Sep 2024
This gallery contains 1 photo.
Millennials have been credited with revitalizing the popularity of avocado—whether inserted into sushi rolls, mashed on toast, or added to …
State of the Art(ist): Is Luxury Fashion Good for Artists?
09 Tuesday Jul 2024
Tags
This gallery contains 1 photo.
Since the 1960s, the relationship between fine art and luxury fashion has been shifting, rearranging, and solidifying. In its present …
Lovin’ It or Hatin’ It: How McDonald’s Recovered from the Criticisms of Super Size Me
02 Tuesday Jul 2024
Tags
This gallery contains 1 photo.
The documentary Super Size Me, released 20 years ago, highlighted the health implications of fast food. The late Morgan Spurlock (1970–2024) …
The Taste of the Future, According to Coca-Cola and AI
12 Tuesday Dec 2023
This gallery contains 2 photos.
Robots might not be able to consume sugary, carbonated soda—think what it would do to their mechanics!—but that has not …
Maize, Robin’s Egg Blue, Raw Sienna, and Cerise in a Vase: A Product Line Extension by Crayola
03 Tuesday Oct 2023
This gallery contains 1 photo.
The colors included in its standard 64-crayon box might have shifted a little over time, but the perception of Crayola …
New Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars. Where Does the Road Lead?
11 Tuesday Jul 2023
Tags
This gallery contains 1 photo.
In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …
Remixing Condiment Choices: Kraft Heinz’s Latest Dispenser Innovation
06 Thursday Jul 2023
This gallery contains 1 photo.
At the ballpark, what do you want on your hotdog? A little mustard and relish? Or are you a strictly …
Is “Energy Drink” a Marketing Term or a Claim that Demands Regulation?
04 Tuesday Jul 2023
Tags
advertising, Bang Energy, energy drinks, Prime Energy, Product Branding and Packaging, Public Relations, Red Bull, Sales Promotions
This gallery contains 1 photo.
What is an energy drink—that is, how would you define it? Is your definition the same as your friends’? How …
Disney World’s Galactic Starcruiser Crashes and Burns
29 Thursday Jun 2023
This gallery contains 1 photo.
When the Disney corporation purchased all the intellectual property and rights associated with Star Wars, it naturally wanted to make …
Grewal Levy Marketing News 