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Category Archives: Chapter 12: Developing New Products

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From Where’s the Beef to There’s No Beef: Burger King Starts Selling a Meatless Impossible Burger

07 Wednesday Aug 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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burger king, customer reviews, product launch

Impossible Burger is a well-named company: It has pursued, and recently achieved, the seemingly impossible task of developing a meatless …

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Finding the Hearables Market by Visiting Coachella

03 Monday Jun 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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Coachella, interactive, technology

The Coachella music festival is renowned for its diverse slate of artists, fashion-forward trends among audience members, and success in …

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Moving Beyond Skin Color to Comprehensive Skin Care in the Cosmetics Industry

14 Thursday Mar 2019

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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cosmetics, Ethnicity, technology, variety

In a multicultural world, people with widely varying skin tones require products specific to their needs, such as foundation or …

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Wearables that Want Your Sweat to Improve Your Service Access

04 Monday Mar 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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Customer Experience, health, Mobile Technology

As we have discussed previously, the latest version of the Apple Watch offers novel and cutting-edge capabilities for measuring various …

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Adding Podcasts to their Portfolios: How Streaming Services Are Expanding their Product Lines

31 Thursday Jan 2019

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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entertainment, Podcasts, Product lines, Spotify

Streaming services such as Pandora and Spotify sell access to digital music options, a combined service and product that seemingly …

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Moving into Production: Netflix Establishes a Physical Location to Produce New Content

21 Friday Dec 2018

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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entertainment, netflix, studio

In its ongoing attempts to expand its content, the online streaming service Netflix has become a property owner. It has …

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Establishing the Need-to-Know Guidelines for Privacy: Google Makes a Judgment Call

30 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 12: Developing New Products

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data, Google +, online privacy, privacy

When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …

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The Portal: A New Product Offering from Facebook (with an Assist from Amazon)

23 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products

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Amazon, Facebook, Facebook Portal, technology, video call

The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …

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Marketing Products that Many Need but No One Wants to Need: Issues in the Incontinence Market

05 Monday Nov 2018

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 12: Developing New Products

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Depends, p&g, Products

A remarkable one-third of all adult women suffer incontinence, whether temporarily or regularly, at some point in their lives. Considering …

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A Battle Royale for Gamers: Call of Duty Versus Fortnite

31 Wednesday Oct 2018

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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Activisions, Call of Duty, Fortnite, technology, video games

The rapid rise and popularity of Fortnite has initiated a new mode of competition in the gaming sector—both in games …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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