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Category Archives: Chapter 12: Developing New Products

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Shaking Up an Industry: The Benefits and Challenges for T-Mobile, Customers, and Competitors

26 Monday Oct 2015

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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Developing New Products, mobile phone, T-Mobile, Wireless Industry

Just a couple of years ago, T-Mobile ranked pretty low in the wireless market competitive hierarchy, easily outpaced by Verizon, …

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There Is No Single Best Source for a Good Idea: The Varying Inputs to Fast Food Menus

20 Tuesday Oct 2015

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 12: Developing New Products

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Developing New Products, fast food, Marketing Research, mcdonalds

The fast food market is huge, but it is also incredibly competitive. New entrants are rapidly expanding the group of …

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Burger Wars in India: Fast Food Chains Are Finding Creative Ways to Enter a No-Beef Market

02 Thursday Jul 2015

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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Developing New Products, fast food, global marketing, india, Wendys

  In the Hindu religion, the predominant belief system in India, cows are sacred, and eating beef is strictly forbidden. This …

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The Biggest New Startup in the World Wants to Be Your Friend: The Growth of Xiaomi

22 Friday May 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 12: Developing New Products

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China, Developing New Products, global marketing, Mobile Marketing, Xiaomi

You may not have heard of Xiaomi yet, but that is likely to change soon. Already the fifth-largest smartphone maker …

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Long Lines for a Luxury Item? Apple’s Release Plan for the Apple Watch

01 Friday May 2015

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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apple, Apple Watch, Developing New Products, luxury, Strategic Pricing

The pricing plan for the Apple Watch, released prior to the actual product launch, indicates that the company is taking …

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Leaving Drawings in the Drawing Room: How Disney Is Leveraging Its Inventory of Animated Films for Live-Action Success

27 Monday Apr 2015

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications

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Developing New Products, Disney, Integrated Marketing Communication

While its partner company Pixar continues to break new ground in animated movies, Walt Disney Pictures is taking a different …

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Charging Up Without the Wires: IKEA’s New Product Line Innovations

07 Tuesday Apr 2015

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 16: Supply Chain Management

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IKEA, New Product Development, Supply Chain Management

With its new “Home Smart” line of furniture, IKEA is showing its own smarts. The range of desks, lamps, and …

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How FreshDirect Uses Data Analytics to Grow and Developed Specialized Customer Solutions

12 Thursday Mar 2015

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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Developing New Products, FreshDirect, Philadelphia, segmentation, targeting

FreshDirect started out in Manhattan in 2002. When it decided to expand its operations, it has a lot of options. …

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Educational Technology in the Classroom: The Nexus of Innovations, Venture Capitalists, and Students

27 Friday Feb 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products

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Developing New Products, Education, Mobile Marketing, Pluralsight

Although the education arena has been relatively slower than many industries to adopt advanced technology, new concepts are making inroads, …

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Developments in the Electric Car Market: How GM Plans to Compete with Tesla

11 Wednesday Feb 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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Chevrolet Bolt, Developing New Products, Electric cars, GM, Marketing Enviornment

When General Motors (GM) first introduced its Volt gas–electric hybrid vehicle, it anticipated sales of around 60,000 cars per year. …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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