Lady Gaga’s nearly unsurpassed status in modern pop culture has arrived as the result of her shock tactics, carefully orchestrated …
Lady Gaga is More Popular than Barack Obama
05 Tuesday Jul 2011
Category Archives: Chapter 18: Integrated Marketing Communications
Facebook Connects the Web
05 Tuesday Jul 2011
Facebook would prefer it if you checked your account daily (or even hourly). Its nearly 1 billion users spend an …
Sam’s Club: Smarter Discounts
22 Tuesday Feb 2011
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When they purchase a membership in Sam’s Club’s eValues program, customers receive customized, targeted offers from the retailer. These “smart” …
The International Symbol of Love and Dessert: Fast Food?
16 Wednesday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
In the West, holidays such as Valentine’s Day and Christmas represent huge sales opportunities for a variety of sellers. Refusing …
Personalization: My My—My Macy’s
14 Monday Feb 2011
Posted in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
In the movie classic Miracle on 34th Street, perhaps the biggest surprise was when Kris Kringle put Macy’s customers’ needs …
Where, Exactly, Do You Want to Eat Tonight?
19 Wednesday Jan 2011
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Thus far, not many smartphone users have tried location-based applications. But several restaurant chains—realizing that customers who use such apps …
Mobile Commerce
30 Thursday Dec 2010
Mobile commerce offers a great opportunity for manufacturers and retailers. By 2015, people will access the Web more often through …
Privacy on the Internet
04 Saturday Dec 2010
If you knew that everything that you did online was being watched, would you change your Internet browsing patterns? If …
Every Day Is Like … Monday?
01 Wednesday Dec 2010
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On the Monday after Thanksgiving weekend, even those consumers afraid of visiting the malls on Black Friday go shopping. But …
Videos Online
01 Wednesday Dec 2010
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Technology improvement, communication trends, and the quest to maximize profits during the holiday season have spurred new ways for e-retailers …
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