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During the COVID-19 pandemic, KFC was so conscious of people’s concerns about social distancing and the risk of spreading of …
Depicts People in the Same Room, Getting Up Close and Personal
12 Wednesday May 2021
Tag Archives: advertising
Marketing Tidbit: Ad overload May be More Detrimental Than Inappropriate Content
10 Monday May 2021
Posted in Marketing Tidbits, Uncategorized
Advertisers work hard to avoid a situation in which their brand or marketing messages appear in close proximity with offensive, …
Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup
06 Thursday May 2021
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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
Marketing Tidbit: Walmart Expands its Advertising to Self-Checkout Scanners
30 Tuesday Mar 2021
Posted in Marketing Tidbits
Shoppers swiping their purchases along the self-checkout scanner at Walmart soon will encounter on-screen advertisements, alongside their tally. The goal, …
Marketing Tidbit: Big Brands Steer Ads Away from Sites that Spread Misinformation
22 Monday Mar 2021
Posted in Marketing Tidbits
In their advertising plans, companies actively seek to avoid being associated with offensive content, such that many firms refuse to …
When Is a Toy Educational, and When Is It Just Play? The Potential for Misleading Claims by Marketers of STEM Toys
17 Thursday Sep 2020
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Parents worried about their children’s development—whether because educational experts indicate that U.S. children have relatively weaker science and math skills …
A Fictional Presentation of Real Offerings: NBC Leverages Its Content in a New Way to Appeal to Advertisers
15 Tuesday Sep 2020
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The options available to advertisers on network television channels are growing in their diversity and sophistication. But at the same …
Blacklisting as an Advertising Strategy: Avoiding Controversy or Avoiding Responsibility?
10 Friday Jul 2020
Advertisers want readers and viewers to focus on their messages, so they often try to avoid inserting those messages within …
How to Advertise During a Pandemic: IKEA Offers Building Instructions for Forts at Home
15 Monday Jun 2020
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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
When Regulations and Marketing Strategies Align: Direct-to-Consumer Drug Sales on Social Media
05 Tuesday May 2020
The rules for marketing prescription drugs are strict, and even beyond legal limitations, various platforms impose additional rules. For example, …
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