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Tag Archives: China

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An American Fad, Owned by a New Zealand Company, Making Moves in China: The Evolution of Formica

19 Thursday Feb 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing

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China, consumer behavior, Formica, global marketing

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In twentieth-century U.S. households, Formica ruled. The laminate material—made by layers of paper dipped in resin and heated to very …

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Unleashing the Beat When No One Is Dancing: Can EDM Festivals Succeed in China?

01 Monday Dec 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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China, EDM, global marketing, music, New Product Development

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When the words don’t matter, the music should be global, right? Electronic dance music (EDM) relies mainly on the beats …

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How a Faulty Gearbox Changed Volkswagen’s Entire Approach to China

09 Thursday Oct 2014

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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China, ethics, global marketing, marketing strategies, Volkswagen

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When China’s central television agency CCTV revealed in an expose that Volkswagen cars being sold in the country contained faulty …

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Advertising in Translation: Some Key Mistakes by Firms Moving into China

17 Wednesday Sep 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 10: Marketing Research, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, China, global marketing, Marketing Research

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The opening of China’s market to foreign brands has been a boon—as well as a very risky proposition for firms …

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Global Filmmaking: How China Is Importing and Reconceiving of U.S. Romantic Comedies

13 Saturday Sep 2014

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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China, global marketing, New Product Development, Twentieth Century Fox

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For filmmakers and productions studios, remakes of popular films offer a nearly guaranteed hit, because viewers who loved the original …

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Turning a Calendar Quirk into a Profit Boon: Online Shopping for Singles’ Day in China

10 Monday Feb 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

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China, Retailing, Singles' Day

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The turn of the century created a wealth of interesting, funny, or cute date combinations, prompting people with superstitious beliefs …

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A License Worth More than the Car: How China’s Potential Regulations Are Changing Car Buying Practices

22 Sunday Sep 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing, Chapter 15: Strategic Pricing Concepts

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Beijing, China, Environment, global marketing, Guangzhou, Guiyang, Pollution, Shanghai

As the Scottish poet Robert Burns wrote, “The best laid schemes of mice and men/Go often awry.” That is, we …

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Making Movies in and for China: How the Dreamworks Chief Has Become “Mr. China”

02 Thursday May 2013

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 12: Developing New Products

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China, DreamWorks, Movies

Jeffrey Katzenberg’s business card is a model of good global business marketing. On one side, it lists his name and …

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Setting Goals for the Future: China’s Aims and Plans to Dominate in Electronics Sectors

15 Friday Feb 2013

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 15: Strategic Pricing Concepts

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B2B Marketing, China, Electronics, global marketing, marketing

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As China’s economy continues its move toward market-based competition, some elements remain under the control of the central government. Thus, …

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A Business Giant Moves into Consumer Markets: The Expansion of Lenovo

31 Wednesday Oct 2012

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 12: Developing New Products

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B2B Marketing, Brazil, China, global marketing, Lenovo, New Product Development

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Lenovo made its reputation in China as a the provider of choice for a wealth of business accounts. For much …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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