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Robots might not be able to consume sugary, carbonated soda—think what it would do to their mechanics!—but that has not …
The Taste of the Future, According to Coca-Cola and AI
12 Tuesday Dec 2023
Tag Archives: Developing New Products
Remixing Condiment Choices: Kraft Heinz’s Latest Dispenser Innovation
06 Thursday Jul 2023
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At the ballpark, what do you want on your hotdog? A little mustard and relish? Or are you a strictly …
Can Warmer Ice Cream Make a Dent in Climate Change?
20 Thursday Apr 2023
Posted in Chapter 12: Developing New Products
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In most bodegas and small grocery stores, customers can find a small freezer chest, stocked full of their favorite frozen …
I’d Like to Give the World a Customized Coke: Coca-Cola Is Ready to Save the Environment
13 Wednesday Jul 2022
Posted in Chapter 12: Developing New Products
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In its earlier iterations, Coca-Cola’s Freestyle machine promised an essentially unlimited range of drink options that allowed consumers to customize …
Marketing Tidbit: Have Tech Companies Forgotten About the 99%?
22 Wednesday Sep 2021
Oh 5G, art thou for thee, but not for me? In a recent editorial, The New York Times argues that …
Marketing Tidbit: Ferrari’s Expansion into Fashion
17 Friday Sep 2021
Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …
Jewels Fit for Royalty … and for Nerds: Technology Advances in the Luxury Jewelry Market
24 Monday May 2021
What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …
Tell Me It Makes Life Easier, Without Saying It Makes Life Easier: Finding Ways to Market Tools that Help with Food Prep
30 Friday Apr 2021
Posted in Chapter 12: Developing New Products
Food is central not just to survival but to identity. People embrace comfort foods from their childhood, unique recipes from …
Simulated Racing Already Offered Gaming Appeal, and then COVID-19 Pushed It Over the Finish Line
01 Thursday Apr 2021
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The thrill of speeding around a curve, testing the limits of what a big engine can do, is the heart …
A Fashion Accessory for the Masked Era, and the Successful Supply Story of a Nimble Small Firm
10 Wednesday Mar 2021
Posted in Chapter 12: Developing New Products
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Now that consumers have had about a year of experience wearing masks, everyone knows some of the small annoyances associated …
Grewal Levy Marketing News 