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Grewal Levy Marketing News

Tag Archives: ethics

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Nature of the Beast: MrBeast Faces Criticism

20 Tuesday May 2025

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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ethics, Influencer, MrBeast, social media

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The marketing phenomenon that is MrBeast is hard to avoid; we even have discussed him previously in these abstracts (“Finding …

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Canary in the Data Mine: The Ethics of Sharing Automobile Data 

18 Tuesday Jun 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 10: Marketing Research, Chapter 12: Developing New Products

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automobile, Car, data, ethics, Insurance

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Smart cars are getting smarter. To achieve this outcome, automakers such as General Motors, Ford, Honda, Kia, and Mitsubishi have …

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The Body Shop Gets Bodied by New Owners and Creditors 

07 Tuesday May 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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cosmetics, ethics, investors, the body shop

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What happens when an ethical brand gets bought by an international conglomerate? Anecdotal evidence suggests that such mergers often make …

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What Can Retailers Do About Retail Theft?

19 Tuesday Sep 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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ethics, home depot, Retail theft, Walmart

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Inventory shrink is a broad category, referring to all the losses that retailers suffer due to mistakes, employee fraud, and …

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Shoplifting Is an Obvious Problem for Retailers, But the Harms to Others Are Just as Troublesome

10 Thursday Aug 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior

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Conscious Marketing, Consumer Beavior, consumer behavior, Corporate Social Reponsibility, ethics, Shoplifting, Target

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For retailers, shoplifting may have always been a concern, but the challenge also is growing disproportionately and to potentially unsustainable …

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Limiting Corporations’ Abilities to Pass On Liability

08 Tuesday Aug 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Conscious Marketing, corporate social responsibility, Earplugs, ethics, Johnson & Johnson, Liability, Talcum powder

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When a company’s products cause harm, that company is liable to consumers who suffer the damages. Whether those harms include …

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Gambling on Advertising to Establish Dominance: The Tactics and Ethics of Sports Betting Advertisements During Games

15 Monday Nov 2021

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

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Conscious Marketing, ethics, gambling

Only some U.S. states currently permit online gambling on sports. But the potential market for such forms of betting is …

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Nikola and Its Stakeholders Are Starting Up a Controversy, Along with a Company

26 Monday Oct 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing

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B2B Marketing, Conscious Marketing, electric vehicles, ethics, Nikola, Tesla

Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …

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When Your Brand Is Popular Among a Non–Target Market: Patagonia’s Decision to Limit Sales to Maintain Its Value-Based Image

12 Wednesday Jun 2019

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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ethics, Market Positioning, Patagonia

Patagonia is a company devoted to sustainability and environmental causes. Those values are central to its brand, its image, and …

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The Decades-Long Saga of Corporate Cover-ups and Ethics for Baby Powder

04 Thursday Apr 2019

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Cancer, CSR, ethics, J&J

The scientific evidence detailing what factors in the environment function as carcinogens, such that they have a direct link to …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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