17 Friday Apr 2020
A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …
17 Wednesday Jul 2019
Posted in Chapter 06: Consumer Behavior
Tags
The massive trend of cord cutting, such that many consumers no longer subscribe to cable television services and instead get …
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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advertising online, content, hulu, netflix, video online, Youtube
Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …
30 Friday Sep 2011
Posted in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
Tags
advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube
For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …
25 Thursday Feb 2010
15 Sunday Mar 2009
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NBC and Fox News Corp, two television network rivals, have partnered to create Hulu, an Internet video site that allows …
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