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A few times a year, I plan for and undertake a serious, challenging expedition. I prepare as anyone would: a …
Lost in the Maze: Why Retailers Select Certain Store Layouts
23 Tuesday Jul 2024
Tag Archives: IKEA
With Anime Advertising, Brands Hope to Draw in Gen Z Consumers
31 Thursday Aug 2023
IKEA is Becoming Circular: How Companies Are Extending Product Lifespans
25 Saturday Feb 2023
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
How to Advertise During a Pandemic: IKEA Offers Building Instructions for Forts at Home
15 Monday Jun 2020
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For marketers, COVID-19 creates a unique challenge, in that they cannot appear to be exploiting the situation, and they also …
Why Does IKEA Hate Air? For a Very Good and Fiscally Responsible Reason, Actually
03 Thursday Sep 2015
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The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that …
Charging Up Without the Wires: IKEA’s New Product Line Innovations
07 Tuesday Apr 2015
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With its new “Home Smart” line of furniture, IKEA is showing its own smarts. The range of desks, lamps, and …
The Sets Are Already There: IKEA’s Web Series Advertising
29 Monday Oct 2012
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During the course of Easy to Assemble, the web series set in Burbank’s IKEA store, when Ileana Douglas explains that …
Entertaining Retailing
29 Saturday Jan 2011
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For many people, navigating the New York City subway system blindfolded might be easier than getting out of IKEA once …
Grewal Levy Marketing News 