18 Tuesday Feb 2020
Posted in Chapter 10: Marketing Research
Noting the vast popularity of subscription services for consumer goods—an estimated 54 percent of U.S. consumers pay fees to receive …
06 Tuesday Feb 2018
Consumers might say they know that streaming services, such as Netflix and Spotify, gather lots of data about their preferences …
31 Tuesday Oct 2017
Big data are coming to a restaurant near you, offering the promise of more personalized services for consumers, higher profits …
04 Thursday May 2017
Posted in Chapter 10: Marketing Research
After literally centuries of experience and observed outcomes based on millions of students, colleges and universities thought they knew which …
27 Monday Mar 2017
Posted in Chapter 10: Marketing Research
The Nielsen Company is one of the best known companies in the United States, and while most companies would consider …
13 Monday Jun 2016
When marketers search for insights into how and when consumers use their products, they face a few seemingly insurmountable challenges. …
15 Friday Apr 2016
Posted in Chapter 10: Marketing Research
Over the years, the YMCA has come to mean different things to different people. Depending on the meanings that people …
02 Wednesday Mar 2016
Posted in Chapter 10: Marketing Research
The success of The Revenant, starring Leonardo DiCaprio, became evident soon after its release, with big box office numbers and …
05 Tuesday Jan 2016
Posted in Chapter 10: Marketing Research
To help retailers determine which products consumers are most interested in at that particular moment and in a specific location, …
01 Tuesday Dec 2015
Posted in Chapter 10: Marketing Research
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Watson, IBM’s super computer (and Jeopardy champion), is a remarkable achievement, but it also is only as good as the …
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