The fast food market is huge, but it is also incredibly competitive. New entrants are rapidly expanding the group of …
There Is No Single Best Source for a Good Idea: The Varying Inputs to Fast Food Menus
20 Tuesday Oct 2015
Tag Archives: Marketing Research
Defining Where Analytics Are Going: The Collaborative Insight2020 Initiative
29 Monday Jun 2015
Posted in Chapter 10: Marketing Research
Predictions are notoriously difficult, and when it comes to the rapidly changing context of marketing and analytics, they become nearly …
Is There a Right to Silence?
21 Tuesday Apr 2015
This article is a little different than most of those we describe in these abstracts. An opinion piece, it argues …
Did You Hit the Weights or Swim a Lap Today? Your University Wants to Know—For a Good Reason
03 Wednesday Dec 2014
When universities and colleges announce the opening of a new sports facility or recreational center, students might feel reassured that …
Advertising in Translation: Some Key Mistakes by Firms Moving into China
17 Wednesday Sep 2014
The opening of China’s market to foreign brands has been a boon—as well as a very risky proposition for firms …
Nielsen Seeks to Track Viewership, Regardless of the Media People Use to Watch
23 Wednesday Oct 2013
As television viewers have changed their practices—such that more and more people catch the latest shows on their tablets or …
A Key Motivation for Waking Teens Early on Weekends Disappears: McDonald’s Hints at Breakfast All Day
26 Monday Aug 2013
Once upon a time, McDonald’s did not offer any breakfast: no pancakes, no links, no nothing. Then in 1973, it …
Have Online Advertisers Been Doing it All Wrong? New Metrics to Measure Consumers’ Ad Engagement
04 Saturday May 2013
Determining how consumers perceive, interact with, and respond to advertisements posted on the websites they visit remains the Holy Grail …
Fit as Fashion: The Repositioning of Self Magazine
27 Wednesday Mar 2013
Tags
advertising, consumer behavior, Fitness, Julianne Hough, Marketing Research, repositioning, Safe Harbor, segmentation, Self Magazine, yoga
At one time, fitness and fashion seemed like separate trends. Some people liked to read about how to tone their …
Apple’s Smart Watch: (Maybe) Coming Soon, but No One Is Talking for Now
25 Monday Mar 2013
Does Apple have the technology to make a curved glass watch, filled with smart technology? For now, there is no …
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