For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …
Uber Eats Put out a Halloween Film that’s Scarily Good
09 Thursday Feb 2023
Tag Archives: marketing
Just How Expensive Can a Candy Crush Be?
19 Friday Jun 2015
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Part of the addictive appeal of the apps that millions of people play, from “Candy Crush Saga” to “Clash of …
The High Tech Talent Shortage
28 Wednesday Jan 2015
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Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …
What the Sony Hacking Scandal Means for Marketers
26 Monday Jan 2015
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The cyberattacks on Sony related to the release of the farcical comedy The Interview have had implications for various groups …
Can an Iconic Brand Recover Its Image in the Dynamic Technology Retail Market?
11 Tuesday Mar 2014
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3D Printing, Ad Meter, Alf, Dee Snyder, Hulk Hogan, marketing, Radio Shack, Retailing, super bowl, USA Today
When a retailer that sells technology suffers from an outdated image, it knows it is in trouble. RadioShack might once …
Beckoning Consumers with the iBeacon: Apple’s Latest Move
09 Thursday Jan 2014
Animating Sustainability: Chipotle’s Continuing Tradition of Animated Advertising
11 Monday Nov 2013
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advertising, Chipotle, Coldplay, Fiona Apple, IMC, marketing, Willie Nelson
To get across its message about the importance of sustainable farming and foods produced more naturally, Chipotle has adopted a …
Finding a Virtual Cabin on Your Own Walden Pond? Six Apps to Help Consumers Step Back from Technology
18 Wednesday Sep 2013
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Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers
When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …
Paying with Facebook: The Latest Mobile Wallet, or Just Another Data Source?
17 Tuesday Sep 2013
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Credit Card security, Facebook, google wallet, marketing, mobile wallet, online advertising, Paypal, social media
Recent reports touted some big news in social media: Facebook was going to go head-to-head with PayPal by introducing a …
Modern Healthcare: A New Environment Marked by Merging Forces and Efficiency Goals
10 Tuesday Sep 2013
According to one estimate, approximately one-fifth of the hospitals in the United States will seek to merge with other providers …
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