Who knew that the cultured world of literary publishing could start to look so much like a soap opera, filled …
As the Pages Turn: The Dramatic Developments in Publishing and Book Sales
20 Sunday Jul 2014
Tag Archives: netflix
As If Amazon Were Not Enough Competition: The Challenges and Challengers to Netflix’s Global Expansion
05 Saturday Jul 2014
Tags
Amazon, Canal Plus, France, Germany, Hollywood, House of Cards, netflix
In its home country, Netflix has approximately 34 million U.S. subscribers. That’s a lot of streaming viewers, but it isn’t …
Another Signal of the End of an Era: Farewell to Blockbuster
23 Thursday Jan 2014
Tags
Another massive retail chain that once dominated strip malls and suburban landscapes has gone the way of Circuit City. This …
Finding a Virtual Cabin on Your Own Walden Pond? Six Apps to Help Consumers Step Back from Technology
18 Wednesday Sep 2013
Tags
Cellcontrol, driving apps, exercise apps, marketing, netflix, Ranger! Park Finder, Smartphone Apps, tablet reading, technology, website blockers
When technology becomes too much, where do modern consumers turn? To more technology, of course. In the face of growing …
Netflix Seeks to Ensure Customer Loyalty Among the Very Youngest Consumers
30 Saturday Mar 2013
Tags
Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
The Glitter of Internet Streaming
09 Friday Mar 2012
Netflix has 21 million subscribers to its Internet streaming service for $7.99 per month. Time Warner’s HBO has 28 million. …
Movies Migrate from the TV to the (You)Tube
03 Saturday Mar 2012
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
Tags
YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …
Taking a Tip from Hulu: YouTube’s Latest Moves
07 Monday Nov 2011
Posted in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
Tags
advertising online, content, hulu, netflix, video online, Youtube
Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …
A New Day for Netflix, and its Advertisers
30 Friday Sep 2011
Posted in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
Tags
advertiser sponsored, advertising, Facebook, gossip girl, hulu, Internet TV, kmart, netflix, sears, TV, Youtube
For the first time, rather than just streaming context, Netflix is creating content for its own show, First Day, which …
Netflix, Amazon and Google Battle for Content
01 Thursday Sep 2011
Few viewers limit themselves to televisions to get access to television shows anymore. But as more and more consumers tune …
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