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A lot of consumers today avoid dairy, whether due to concerns about allergies and intolerances or because they regard it …
Milking the Market: Finding Ways to Sell Dairy Products to Consumers who Question Milk’s Appeal
15 Monday Apr 2019
Tag Archives: new product
Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That
22 Monday Oct 2018
As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …
Drones in the Sky, Questions on the Ground
18 Thursday Oct 2018
Posted in Chapter 12: Developing New Products
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construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography
As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …
A Real-Life Case Study in Real Time: Detailing the Marketing Process for Cow Wow Milk
20 Tuesday Jan 2015
In a series of articles, The New York Times described the marketing pathways for a new company faced with a …
The Next Generation for Seventh Generation
19 Sunday Aug 2012
Two years ago, the green cleaning and personal care products company Seventh Generation fired its founder. A year later, it …
An Island of Innovation: adidas’ New Concepts for the Japanese Market
14 Tuesday Aug 2012
American runners who hear about adidas’ “Runbase” in Japan might soon be clamoring for one in the United States. Located …
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