22 Friday Sep 2017
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Comic-Con was once a refuge for nerds and geeks, interested in interacting with others to share stories about their intense …
12 Friday May 2017
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Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …
20 Tuesday Sep 2016
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Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …
04 Thursday Aug 2016
Posted in Chapter 01: Overview of Marketing
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Everyone is doing it. We mean Pokémon Go, of course, the mobile app version of the nostalgic game that requires …
30 Wednesday Mar 2016
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The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …
29 Thursday Oct 2015
Posted in Chapter 01: Overview of Marketing
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Consumers like to complain about advertising. It interrupts television shows, delays the start of movies, clutters the landscape, and overwhelms …
15 Tuesday Sep 2015
Posted in Chapter 01: Overview of Marketing
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When Polaroid introduced a handheld, instant camera to the market 50 years ago, no market research provided any hint that …
09 Wednesday Sep 2015
Posted in Chapter 01: Overview of Marketing
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Twenty years ago, virtually no one in the United States was consuming kefir, the yogurt-like, cultured dairy drink that now …
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