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Christian Lane is on a mission to make the grocery buying experience more community based and less harmful to the …
30 Thursday Jun 2011
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Christian Lane is on a mission to make the grocery buying experience more community based and less harmful to the …
05 Sunday Dec 2010
Olive oil has long been popular with foodies and gourmets, but in more recent years, it has moved beyond specialty …
04 Thursday Feb 2010
Consumers notice certain elements of packaging. But many other cues get registered only subconsciously, which has prompted the United Kingdom …
22 Friday Jan 2010
04 Saturday Apr 2009
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In its latest initiative to reduce the amount of packaging used for its products, Tesco is allowing customers to remove …
26 Thursday Mar 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …
10 Tuesday Jul 2007
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green, green movement, green packaging, less waste, Packaging, redesigning packaging, sustainability
Consumers and suppliers alike seem to be supporting environmental efforts for business efficiency. A recent Deloitte Consulting study indicates that …