Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
The Pepsi Challenge: How Did Such a Tone-Deaf Advertisement Ever Get Approved?
13 Tuesday Jun 2017
Tag Archives: pepsi
Flipping the Approach: How Pepsi Is Using Packaging to Drive Advertising, Instead of the Other Way Around
22 Thursday Sep 2016
In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers …
Kola House Restaurant: Ensuring a Service Experience that Includes Pepsi
30 Wednesday Mar 2016
The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …
Landing an Endorsement Contract on Empire: Fiction, Reality, and Pepsi
19 Tuesday Jan 2016
Product placements in popular films and television shows are a well-proven and relatively effective marketing tactic. But when it comes …
The Premium Soda Market, As Interpreted and Targeted by Pepsi
11 Monday Jan 2016
Posted in Chapter 12: Developing New Products
With the assertion that, despite some sales declines, people still love their carbonated beverages—whether they call them sodas, colas, pop, …
The Sponsorship Kings: Pepsi, Coke, Bud
15 Wednesday Aug 2012
Spending $340–$345 million each year, PepsiCo is the brand that earns the top spot when it comes to marketing spending …
The Gatorade Flop-Sweats
29 Wednesday Jul 2009
Pepsi Co. may be a well-diversified, international conglomerate, but that does not mean it is immune to missteps. Its 2001 …
Diet Pepsi Max for Men
08 Sunday Jul 2007
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In its largest product launch to date, backed by a $55 million investment, Pepsi is mixing a soft drink and …
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