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Tag Archives: pricing

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Free for All: Exploring the “Freemium” Pricing Model

19 Thursday Dec 2024

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts

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add-ons, freemium, pricing

Ever since the emergence of early innovations, such as layaway and “buy two, get one free” pricing models, retailers have …

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The Digital Divide: How Starbucks Uses Surveillance Pricing

26 Tuesday Nov 2024

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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AI, Artificial Intelligence, pricing, Starbucks

The three best feelings in the world: finding something that you thought you lost, seeing someone that you love, and …

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Has Price Inflation Reached Consumers’ Breaking Point?

09 Tuesday Apr 2024

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 15: Strategic Pricing Concepts

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Inflation, price, pricing

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When is enough enough? When it comes to price increases in the current economy, it might be today, as consumers …

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Continued, Global Price Inflation and the Implications for Branded and Private-Label Retailing

02 Tuesday Apr 2024

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 15: Strategic Pricing Concepts

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brand products, Inflation, price, pricing, Private label, Retailing

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Global-level shocks, including not just the pandemic but also extreme planetary weather conditions and international wars and conflicts, continue to …

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Paying for Bells and Whistles When All You Want Is a (Free) Phone

16 Tuesday Jan 2024

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

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consumer behavior, pricing, Strategic Pricing

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Especially around the holiday season, consumers are often inundated with promotional offers from mobile service providers, promising them the latest …

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What If the Pricing Promotion Is Too Popular? Ask Red Lobster

19 Tuesday Dec 2023

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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all you can eat, marketing, pricing, promotion, Red Lobster, seafood

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By pricing popular items at very low levels, retailers might succeed in enticing consumers into their stores, where they tend …

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New Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars. Where Does the Road Lead?

11 Tuesday Jul 2023

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 19: Advertising, Public Relations and Sales Promotions

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New Cars, pricing, supply chain, used cars

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In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …

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Go On, Keep Sharing Your Netflix Password, but Now You’ll Have to Pay

02 Thursday Feb 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Chapter 15: Strategic Pricing Concepts

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netflix, Password sharing, pricing

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Netflix knows you’ve been sharing your passwords, allowing your mom, your cousin, your ex-boyfriend, a few people in your dorm, …

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It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover

07 Wednesday Nov 2018

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 15: Strategic Pricing Concepts

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Amazon, Amazon Prime, pricing, value, Whole Foods

When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …

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If We Go Grab a Bite, Can We Still Pay the Rent? The Pricing and Appeal of Truly Exclusive Restaurants

07 Monday Dec 2015

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value

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exclusive, pricing, restaurant, value

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The restaurant industry offers a wide range of pricing options. Diners can grab a meal for $5 or so at …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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