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Tag Archives: Pricing Concepts

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How a Dollar a Razor Became a $1 Billion Transaction: The Innovation of the Dollar Shave Club

12 Friday Aug 2016

Posted by grewallevymarketingnews in Chapter 14: Pricing Concepts for Establishing Value

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Dollar Shave Club, Pricing Concepts, Unilever

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The model used to price the cartridges for men’s razors is so famous that when other companies use it, they’re …

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The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks

24 Thursday Mar 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value

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Amazon, apple, ebooks, establishing value, Marketing Ethics, Pricing Concepts

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If you look back in the archives of our abstracts on this site, you can find several previous summaries of …

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Pricing Trends in the Airline Market

29 Monday Feb 2016

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value

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Airline Market, establishing value, Pricing Concepts

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For years, even as Southwest and JetBlue beat the major airline carriers on price, the big names like United, American, …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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