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Tag Archives: Retailing

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Especially Thankful for a Job This Year: Walmart Will Close Stores on Thanksgiving for the First Time in Decades

26 Wednesday Aug 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 17: Retailing and Multichannel Marketing

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Conscious Marketing, Retailing, Walmart

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Retailers with physical channels need to make sales in stores, but to do so, they need employees. One factor cannot …

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Something for Everyone: Shopping through Facebook Shops

08 Wednesday Jul 2020

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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e-commerce, Facebook, Multichannel Marketing, Retailing, Social and Mobile Marketing

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Platforms rely on the active participation of different kinds of users, each of which must benefit from its participation. With …

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Expanding the Product Line, Condensing Store Fronts: The Gap Brands’ Plan

18 Thursday Jun 2020

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Gap, Home decor, Retailing, The Gap

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In a recent regulatory filing, Gap Inc.—the parent company of not just the Gap but also Banana Republic, Old Navy, …

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Is It Really Last Call? Neiman Marcus Seeks to Reestablish Its Luxury Positioning by Closing Many Last Call Stores

14 Thursday May 2020

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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luxury, Neiman Marcus, Retailing

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In a move that emphasizes the ways in which it differs from competitors, Neiman Marcus is closing about half of …

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Casper Mattress Dreams Up a Creative Way to Mix Business with Marketing

28 Friday Sep 2018

Posted by grewallevymarketingnews in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Casper, Retailing, services

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The mattress brand Casper has always tried to dream outside the box. The retailer first broke the mold by changing …

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The Shelf of the Future Is Here: Kroger Edge and the Arrival of Digital Shelf Tags

12 Monday Feb 2018

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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kroger, Retailing, Strategic Pricing

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In more than 200 Kroger stores across the nation, consumers soon will see a different type of display. Rather than …

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Expanding the Product Mix: Target’s Extensive Private Label Plans

19 Thursday Oct 2017

Posted by grewallevymarketingnews in Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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Product decisions, Retailing, Target

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In a strong competitive move, Target has announced plans to introduce 12 new private-label lines in its stores, offering up …

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“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance

06 Wednesday Sep 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing

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Amazon, Marketing Strategy, Omnichannel Marketing, Retailing

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Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …

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What’s the Deal with Whole Foods and Amazon?

17 Thursday Aug 2017

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Amazon, Multichannel Marketing, Retailing, Whole Foods

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Amazon.com has redefined all aspects of the retail market. The e-commerce giant’s online presence has forced many brick-and-mortar stores to …

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Political Advertising or Holiday Marketing in October: Which Is Worse?

04 Friday Nov 2016

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

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Holiday Marketing, Omnichannel Marketing, political advertising, Retailing

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In the midst of the 2016 election season, marked by a virtually unprecedented level of contention and ugly rhetoric, the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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