Travelers getting ready to head out on their summer vacation need travel options, including airline tickets and car rentals, but …
Travel Agents or Marketing Firms? The Successful Approach of Booking Sites
26 Wednesday Jul 2017
Tag Archives: Social and Mobile Marketing
Can Automated Advertising Programs Ever Understand Context? Google’s Content Challenge
27 Tuesday Jun 2017
Google is great at a lot of things, often due to its superlative technological prowess and creative innovations. But some …
The Pepsi Challenge: How Did Such a Tone-Deaf Advertisement Ever Get Approved?
13 Tuesday Jun 2017
Although it never aired in the United States, the Pepsi advertisement in which Kendall Jenner seemingly resolves such thorny and …
Taking Ice Cream Viral: A Social Media Public Relations Effort in the Trump Years
12 Wednesday Apr 2017
In the current presidential administration, tweets are a prominent form of communication. The President’s criticisms of Nordstrom attracted substantial attention, …
For Snapchat, All Users Are Created Equal
27 Friday Jan 2017
Traditionally social networking sites work to form close relationships with famous and influential people, to help boost their membership and …
Finding Not Just New Ways to Advertise, But Also New Ways to Measure the Impact of Advertising, on Social Media
08 Tuesday Nov 2016
When users page through their Facebook feeds, rarely do they hear sound, unless they actively click to start the latest …
Are We Still Having Fun? Under Armour’s Grueling Advertising Campaign for Runners
18 Tuesday Oct 2016
During a recent two-day training camp, held high in the Colorado mountains, Under Armour invited 35 athletes to prove their …
Filling Up Facebook Live by Purchasing Content from Internet Sensations
30 Tuesday Aug 2016
The Facebook Live offering is just what its name promises: Rather than posting prefilmed, edited, or professionally produced videos on …
When Getting It Right Isn’t Quite as Fun as Getting It Wrong: The Starbucks Ordering App and the Names on Cups
05 Tuesday Jul 2016
When Starbucks introduced its mobile ordering app, there was lots of commentary about what it meant for consumers. They could …
Snapchat as an Advertising and Content Platform: The Latest Experiments in Television
01 Friday Jul 2016
Tags
B2B Marketing, Integrated Marketing Communication, Snapchat, Social and Mobile Marketing, television
When Snapchat seeks new business, it promises advertisers and corporate users that it is the social media channel that is …
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