The euro is lower than it has been in over a decade. As a result, for Asian shoppers seeking Italian …
Finding Ways to Maintain Luxury Prices across International and Gray Markets
08 Friday May 2015
Tag Archives: Strategic Pricing
Long Lines for a Luxury Item? Apple’s Release Plan for the Apple Watch
01 Friday May 2015
The pricing plan for the Apple Watch, released prior to the actual product launch, indicates that the company is taking …
Adding More Letters Along with More Services: HBO, HBO Go, and Now, HBO Now
23 Thursday Apr 2015
The arrival of HBO Now in the U.S. market marks the first time that the premium content provider will be …
What’s That Scent You’re Wearing? Chanel? Oh No, It’s a Bentley
25 Wednesday Mar 2015
Luxury carmakers are everywhere, though not always in the places you might expect. Well-known names such as Bentley, Lamborghini, Ferrari, …
Where Walmart Leads, Will Others Follow? Motivations for and Outcomes of the Walmart Wage Hike
10 Tuesday Mar 2015
Walmart has long come in for criticisms, for various reasons, but the low wage it pays its retail associates has …
When an Online Deal Isn’t Such a Great Deal: Variable Pricing Methods
12 Monday Jan 2015
Price discrimination sounds terrible, but it is ubiquitous in practice, in the form of coupons, senior discounts, and early bird …
A Dollar + A Dollar: Does a Merger Equal More or Less than It Promises?
27 Monday Oct 2014
When Dollar General offered to merge with Family Dollar, the monetary values involved were a lot higher than what customers …
Changing Once, Changing Twice, Changing 3 Million Times: How Amazon Prices to Win
25 Wednesday Jun 2014
On the most recent Black Friday (i.e., the day after Thanksgiving, when many retailers make enough profit for the year …
Getting Your Chocolate Fix Might Be Getting More Expensive: Accusations of Price Fixing by Nestlé and Mars
26 Monday Aug 2013
According to Canada’s official Competition Bureau, long-time rivals Mars (maker of such candies as M&Ms, Snickers, and the Dove line …
Grewal Levy Marketing News 