Introducing the Kindle Fire

16 Wednesday Nov 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Amazon, ereader, ipad, kindle, kindle fire, mobile commerce, tablet

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When Apple changed the market with the iPad, it was only a matter of time before competitors tried to match …

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Luxury Retailers Love Digital

09 Sunday Oct 2011

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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department store, digital strategy, ipad, luxury, Macy's, mobile commerce, saks fifth ave, social media, tablet

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Department stores, long seen as retail dinosaurs, scored a big win in innovation according to Luxury Lab, a think tank …

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Steve Jobs Remembered for Marketing and Innovation

06 Thursday Oct 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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apple, fashion, innovation, marketing youself, steve jobs, tablet

Today is the first day without Steve Jobs. Jobs created the Apple brand and developed new products that were incredibly innovative. He was even successful at marketing himself through his simple uniform. He embodied the simplicity that he envisioned for consumers of Apple products.

Steve Jobs’ Most memorable speeches:

The Future of Mobile Retailing

29 Thursday Sep 2011

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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google wallet, ipad, mobile, mobile commerce, mobile wallet, nfc, tablet

Google’s Vice President of Ecommerce and Payments, Stephanie Tilenius speaks at the Shop.org 2011 Summit