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Tag Archives: Walmart

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Especially Thankful for a Job This Year: Walmart Will Close Stores on Thanksgiving for the First Time in Decades

26 Wednesday Aug 2020

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 17: Retailing and Multichannel Marketing

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Conscious Marketing, Retailing, Walmart

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Retailers with physical channels need to make sales in stores, but to do so, they need employees. One factor cannot …

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Rather than Just Advertising, Retailers Seek to Facilitate Others’ Advertising Efforts with Their Market Analytics

15 Wednesday May 2019

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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advertising online, technology, Walmart

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A key distinction between brick-and-mortar and online retailers is the access that the latter have to vast amounts of consumer …

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International Women’s Day as Inspiration for Marketing Messages

02 Thursday May 2019

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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Holiday Marketing, International Womans Day, Walmart

When we mention “holiday marketing,” the first holiday that comes to mind might not be International Women’s Day. But around …

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Competition Within the Family: How Little Sibling Sam’s Club Is Trying to Get Out from the Shadow of Big Sibling Walmart

15 Thursday Oct 2015

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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Sam's Club, segmentation, Walmart

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When it first entered the scene, Sam’s Club had a specific and focused target market: small businesses that wanted to …

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Where Walmart Leads, Will Others Follow? Motivations for and Outcomes of the Walmart Wage Hike

10 Tuesday Mar 2015

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 20: Personal Selling and Sales Management

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minimum wage, sales management, Strategic Pricing, Walmart

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Walmart has long come in for criticisms, for various reasons, but the low wage it pays its retail associates has …

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A PR Move that Might Just Boost the Economy: Walmart’s Purchasing and Employment Commitments

07 Thursday Feb 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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American Sourcing, branding, global marketing, Marketing Ethics, Retailing, Veterans, Walmart

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Walmart’s environmental sustainability initiatives have made big news for the past several years. At the start of the new year, …

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Trading Down for Good

04 Friday Nov 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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CPG, economy, layaway, Private label, recession, trade down, Walmart

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In the heart of the recent recession, no one was surprised when consumers chose more lower priced alternatives, especially for …

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Global Restrictions

12 Wednesday Oct 2011

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 17: Retailing and Multichannel Marketing

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carrefour, foreign investment, india, india retail, joint venture, Walmart

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India is a huge retail market that is estimated to generate annual sales of $450 billion; it’s no wonder that …

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Walmart: Not Really the Lowest Prices

16 Tuesday Aug 2011

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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EDLP, low prices, Packaging, Target, Walmart

Slogans only convince people when there is something substantive to back them up. Despite its long-standing reputation for everyday low …

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Walmart Improves Supply Chain Costs

14 Wednesday Jul 2010

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing

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supply chain costs, Walmart

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What does Walmart do best? Cut costs. So what is Walmart continuing to do? Cut costs even further. By analyzing …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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