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A few years out from the pandemic, some of the stresses it evoked have diminished; we can go out to …
Stressed, Obsessed, and Well-Dressed: Solutions to Influencer Fatigue
11 Tuesday Jun 2024
Author Archives: Grewal Levy Marketing
Must See TV: Streaming Services as a Replacement for Cable Television
04 Tuesday Jun 2024
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Consumers have lost a collective understanding of time. In the past 15 years—since the arrival of streaming services—what we watch …
Fast, Cheap, and Easy: Wendy’s Introduces Dynamic Pricing
28 Tuesday May 2024
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The price of everything seems to be going up these days: gas, clothing, rent. With the costs of living skyrocketing, …
Got It in the Bag: Trader Joe’s Tote Bags Are the Latest Consumer Trend
21 Tuesday May 2024
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If you’ve been on the internet lately, you might have noticed a particular tote bag making the rounds on social …
If Discount Stores Are Doing So Well, Why Is Dollar Tree Closing So Many Locations?
14 Tuesday May 2024
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Dollar Tree, which owns the Family Dollar chain of discount stores, along with its own namesake stores, has posted a …
The Body Shop Gets Bodied by New Owners and Creditors
07 Tuesday May 2024
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What happens when an ethical brand gets bought by an international conglomerate? Anecdotal evidence suggests that such mergers often make …
Selling Their Vision: How Today’s Leaders Can Use Key Personal Selling Skills to Succeed
02 Thursday May 2024
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Selling a product or service to a customer is very different from selling a corporate vision to an employee. And …
The Canadian Tuxedo: If Consumers Are Willing, Levi’s Is Ready
30 Tuesday Apr 2024
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The Canadian tuxedo refers to the risky but sometimes fabulous fashion choice to put denim on top of denim. Not …
Using AI to Elevate Digital Branding: A Novel Partnership Between adidas and Moncler
23 Tuesday Apr 2024
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In many of its more recent collaborations (e.g., its controversial partnership with Kanye “Ye” West on the Yeezy line), adidas …
Deus Ex Machina: Amazon Introduces Robot Workers
18 Thursday Apr 2024
Posted in Chapter 16: Supply Chain Management
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AI, Amazon, Robots, Warehouses
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Amazon’s ethos seems best summarized in series of buzzwords: Quicker! Cheaper! Better! While there remains some debate about the net value of …
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