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If you’ve been on the internet lately, you might have noticed a particular tote bag making the rounds on social …
Got It in the Bag: Trader Joe’s Tote Bags Are the Latest Consumer Trend
21 Tuesday May 2024
Author Archives: Grewal Levy Marketing
If Discount Stores Are Doing So Well, Why Is Dollar Tree Closing So Many Locations?
14 Tuesday May 2024
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Dollar Tree, which owns the Family Dollar chain of discount stores, along with its own namesake stores, has posted a …
The Body Shop Gets Bodied by New Owners and Creditors
07 Tuesday May 2024
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What happens when an ethical brand gets bought by an international conglomerate? Anecdotal evidence suggests that such mergers often make …
Selling Their Vision: How Today’s Leaders Can Use Key Personal Selling Skills to Succeed
02 Thursday May 2024
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Selling a product or service to a customer is very different from selling a corporate vision to an employee. And …
The Canadian Tuxedo: If Consumers Are Willing, Levi’s Is Ready
30 Tuesday Apr 2024
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The Canadian tuxedo refers to the risky but sometimes fabulous fashion choice to put denim on top of denim. Not …
Using AI to Elevate Digital Branding: A Novel Partnership Between adidas and Moncler
23 Tuesday Apr 2024
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In many of its more recent collaborations (e.g., its controversial partnership with Kanye “Ye” West on the Yeezy line), adidas …
Deus Ex Machina: Amazon Introduces Robot Workers
18 Thursday Apr 2024
Posted in Chapter 16: Supply Chain Management
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AI, Amazon, Robots, Warehouses
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Amazon’s ethos seems best summarized in series of buzzwords: Quicker! Cheaper! Better! While there remains some debate about the net value of …
The Latest Developments in Krispy Kreme’s Efforts to Get You Your Daily Glazed
16 Tuesday Apr 2024
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As we discussed previously in these abstracts, McDonald’s and Krispy Kreme entered into a novel partnership in late 2022, making …
Using Our Outdoor Voices, Literally and Figuratively
30 Monday Sep 2019
With its product lines of athletic and outdoor gear, Outdoor Voices seemingly competes with companies like Nike and Lululemon. But …
The Gems and Skins Might Be Virtual, But the Money Is Real: In-Game Purchases, Kids, and Content
25 Wednesday Sep 2019
Posted in Chapter 06: Consumer Behavior
For a player of Fortnite, engaged in a “Clash Royale,” clicking to get a new skin might seem like a …