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Category Archives: Chapter 05: Analyzing the Marketing Environment

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Highlighting Absences Rather than Presence: Panera’s New Ingredient Marketing Approach

17 Wednesday Feb 2016

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Panera Bread

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Reflecting the broader consumer movement that seeks to avoid processed foods, Panera has begun to promote a new menu, based …

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The MinuteClinic Mobile App: A New Expansion by CVS

15 Monday Feb 2016

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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CVS, Marketing Environment, MinuteClinic, mobile app

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There are some apps that are really exciting and “sexy,” promising vast leaps in technological innovation, achieving new capabilities mainly …

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Macy’s Pursuit of Those Challenging Millennials

12 Friday Feb 2016

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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Macy's, Marketing Enviornment, Millennials

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Faced with some surprising sales declines and threats to its status as the leading department store brand, Macy’s has determined …

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Can a Humanitarian Crisis Lead to a Macroenvironmental Boon? How Refugees Might Change the Market in the EU

29 Sunday Nov 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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Marketing Enviornment, Refugees

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In most Western, industrialized nations, the population is aging. That trend is clear, evident, and longstanding. These countries also are …

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The Varied Promises of the Internet of (Every)Things

09 Friday Oct 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Retailing, technology

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In previous newsletters, we’ve described how advanced technology might continue to increase the speed at which customers can get through …

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A Papal Visit as a Marketing Opportunity: How Two U.S. Cities, and their Souvenir Vendors, Are Preparing for Pope Francis

29 Tuesday Sep 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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Marketing Enviornment, Philadelphia, Pope Francis, Souvenir Retailing, Washington DC

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In the first papal visit to the United States in decades, Pope Francis will tour two U.S. cities this fall: …

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Redefining a Cohort: Who Millennials Really Are, and Who They Are Not

01 Tuesday Sep 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Millennials

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Just as virtually all conventional wisdom eventually does, the stereotypical view of millennial consumers has come under some challenge. Observers …

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Mars Inc., An Unlikely but Powerful Proponent of Sugar Labeling on Packages

16 Tuesday Jun 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions

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M&Ms, marketing enivronment, Mars Inc., Packaging

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When U.S. regulators recently proposed changes to the nutrition labels on food, a key element was adding a new line …

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Shifting Sources of U.S. Immigration: From Mexico to China and India

26 Tuesday May 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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China, Immigration, india, marketing enivronment, Mexico, United States

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Analyses of Census and immigration data between 2000 and 2013 reveal some key trends and shifts that not only suggest …

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Five Lessons for Marketers: What We Can Learn from the Latest Mobile World Congress

29 Wednesday Apr 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Mobile Marketing, Mobile World Congress

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Whereas in the past, the Mobile World Congress tradeshow was almost completely dominated by technologically advanced and exciting gadgets, the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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