It’s finally here! But then again, don’t get too excited. These are the mixed messages coming from Tesla as the …
Tesla’s Careful Balancing Act as the Model 3 Finally Arrives
28 Thursday Sep 2017
Category Archives: Chapter 05: Analyzing the Marketing Environment
Appealing to the Geeks Is Big Business: The Elaborate Experience Marketing at Comic-Con
22 Friday Sep 2017
Comic-Con was once a refuge for nerds and geeks, interested in interacting with others to share stories about their intense …
When Good Timing Meets Good Marketing: The La Croix Boom
12 Tuesday Sep 2017
Sometimes, things just come together for a brand. At the same time that people began really looking for alternatives to …
Players as Characters: How the NBA Leverages its Stars to Connect with Consumer
11 Friday Aug 2017
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When it comes to connecting with fans, the NBA has hit on a winning strategy, moving it far ahead of …
Take a Virtual “Test Drive” Before Booking Your Next Trip
10 Wednesday May 2017
Virtual reality devices and 360-degree videos are quickly becoming widely popular, prompting a variety of players in a wide range …
Philanthropy with a Dash of Style: The Elbi–David Yurman Partnership
19 Thursday Jan 2017
It isn’t everyday that a luxury jeweler is linked to charitable micro-funding initiatives. But in its efforts to …
Even Paris Is Going Electric: The Trends Leading to Shifting Norms in the Auto Industry
14 Monday Nov 2016
In Europe, diesel engines have long been the standard for automobiles. Embracing the engines allowed European nations to highlight their …
Legislative Effects on the (Basketball) Court: How the NBA and its Sponsors Chose to Respond to a Controversial State Law
24 Wednesday Aug 2016
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When North Carolina passed a law in 2016 that requires people to use public bathrooms that match the gender that …
The Spin Cycle of International Currency: Whirlpool Raises Appliance Prices in Foreign Markets
10 Wednesday Aug 2016
The washers, dryers, dishwashers, and other appliances that Whirlpool sells around the world also are produced in worldwide factories. For …
Television Everlasting: The Revival of Cancelled Shows for Modern Audiences
15 Wednesday Jun 2016
There are a lot of shows currently airing on television that sound a lot like the shows that were airing …