We have written previously about how Lego has struggled in its efforts to appeal more to girls. Years of war-themed …
Growing and Building the Market, Lego Brick by Lego Brick
10 Thursday Mar 2016
Category Archives: Chapter 05: Analyzing the Marketing Environment
Highlighting Absences Rather than Presence: Panera’s New Ingredient Marketing Approach
17 Wednesday Feb 2016
Reflecting the broader consumer movement that seeks to avoid processed foods, Panera has begun to promote a new menu, based …
The MinuteClinic Mobile App: A New Expansion by CVS
15 Monday Feb 2016
There are some apps that are really exciting and “sexy,” promising vast leaps in technological innovation, achieving new capabilities mainly …
Macy’s Pursuit of Those Challenging Millennials
12 Friday Feb 2016
Faced with some surprising sales declines and threats to its status as the leading department store brand, Macy’s has determined …
Can a Humanitarian Crisis Lead to a Macroenvironmental Boon? How Refugees Might Change the Market in the EU
29 Sunday Nov 2015
In most Western, industrialized nations, the population is aging. That trend is clear, evident, and longstanding. These countries also are …
The Varied Promises of the Internet of (Every)Things
09 Friday Oct 2015
In previous newsletters, we’ve described how advanced technology might continue to increase the speed at which customers can get through …
A Papal Visit as a Marketing Opportunity: How Two U.S. Cities, and their Souvenir Vendors, Are Preparing for Pope Francis
29 Tuesday Sep 2015
In the first papal visit to the United States in decades, Pope Francis will tour two U.S. cities this fall: …
Redefining a Cohort: Who Millennials Really Are, and Who They Are Not
01 Tuesday Sep 2015
Just as virtually all conventional wisdom eventually does, the stereotypical view of millennial consumers has come under some challenge. Observers …
Mars Inc., An Unlikely but Powerful Proponent of Sugar Labeling on Packages
16 Tuesday Jun 2015
When U.S. regulators recently proposed changes to the nutrition labels on food, a key element was adding a new line …
Shifting Sources of U.S. Immigration: From Mexico to China and India
26 Tuesday May 2015
Analyses of Census and immigration data between 2000 and 2013 reveal some key trends and shifts that not only suggest …