07 Tuesday Jul 2015
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When it first started operations, BuzzFeed focused on creating or aggregating content that it believed was likely to go viral. …
20 Wednesday May 2015
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In a recent, brief interview, the new chief marketing officer of Vonage, Ted Gilvar, mentioned three separate times that his …
18 Wednesday Mar 2015
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Toy companies look to movie studios for inspiration. Through intricate licensing deals, they receive permission to re-create characters, vehicles, props, …
23 Monday Feb 2015
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As head of the Business Marketing Association (BMA) and a working chief marketing officer for several companies, Kathy Button Bell …
16 Friday Jan 2015
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The popularity of the “Serial” podcast, which recounts a journalist’s investigation of a murder case from 1999, caught many members …
25 Tuesday Nov 2014
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Passengers flying the friendly skies often need to arrange transportation on the ground when they get to their destination. In …
29 Wednesday Oct 2014
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The release of the latest iPhone model is always a pretty big deal, with consumers, industry experts, and competitors watching …
12 Saturday Jul 2014
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In an alliance that seems destined to adjust their images, practices, and approaches, BlackBerry has moved production of its new …
02 Wednesday Jul 2014
Programmatic buying has become something of a buzzword for advertisers. Its underlying idea is that marketers can enhance their efficiency …
28 Saturday Jun 2014
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Approximately four years after its launch, Pinterest finally started formally selling advertising on its site. The step was significant, because …
Grewal Levy Marketing News 