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For its first foray into hardware, Facebook didn’t turn to its in-house innovative teams. Nor did it try to access …
And You Thought Facebook Was Everywhere Before…. The Expansion of a Social Network
24 Thursday Apr 2014
Category Archives: Chapter 07: Business-to-Business Marketing
How Online Ordering Might Be Driving Mom & Pop Parlors Out of the Pizza Pipeline
15 Saturday Mar 2014
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digital marketing, Domino's, Foodler, GrubHub, Online Ordering, Papa John's, Pizza Hut, Pizza Store, Seamless, small business
The sad sight of small, local stores closing their doors, unable to compete with international giants, is a familiar one …
No More Smokes at CVS: Ensuring that the Drug Store Is Also a Health Care Provider
07 Friday Mar 2014
Quite soon, nicotine addicts will no longer be able to pop in to their local CVS outlet to purchase a …
Clouding Over the Computer: IBM’s Revised Focus and Spending Allocations
22 Saturday Feb 2014
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As their computing power and security demands escalate, few businesses want to maintain their own hardware and servers anymore. Instead, …
A Sunday Smile in a Box: The Latest Move in the Partnership Between the U.S. Postal Service and Amazon
25 Saturday Jan 2014
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It is a partnership that provides a study in opposites. The U.S. Postal Service, with a legacy of hundreds of …
The Effects of the Affordable Care Act on Health Insurance Firms: Transforming a Traditionally B2B Marketplace into a Customer Market
27 Wednesday Nov 2013
The passage of the Affordable Care Act has a wealth of impacts, but for insurance companies, one of the greatest …
A Secondary Deal for a First-Class Retailer: The Transfer of Neiman Marcus
27 Sunday Oct 2013
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Ares Mangement, b2b, Neiman Marcus, Retailing, TPG, Warburg Pincus
Since 2005, the luxury retailer Neiman Marcus has been owned by a private investment team. Eight years is a pretty …
From Weather Channel to Weather Co.: How Hurricane Chasers Become Consumer Behavior Experts
09 Wednesday Oct 2013
The link between weather and sales has long been obvious: Stores in cold climates stock snow shovels during winter months, …
Feeling Chicken About the Wings? Accounting for the McDonald’s Effect on Pricing
09 Wednesday Oct 2013
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Every year, right around September, consumers confront a pricing shift for an unexpected commodity: chicken wings. In the fall, as …
The Arrival of LTE in England, Together with New Limits on Data Usage
10 Friday May 2013
In England, the most recent advance in wireless came from the mobile provider Everything Everywhere (more popularly known as EE). …
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