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Grocery stores inEuropecustomize their product and service offerings through market segmentation. The retailers tailor their offerings to the local environments, …
Some Examples: Customized Product Offerings
25 Sunday Jan 2009
Category Archives: Chapter 10: Marketing Research
Gillette and Schick Battle over Women
12 Monday Jan 2009
The first women’s razors were men’s razors, but in pink. But in 2001, Proctor & Gamble introduced the Venus line, …
Kroger Focuses Coupons for Loyalty
08 Thursday Jan 2009
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data, data analytics, kroger, loyalty, loyalty card, points, rewards
When Kroger sends coupons to its customers for products that they had purchased in the past, it achieves a 50 …
Cutting Back on Customer Service May Be the Answer
05 Monday Jan 2009
In this down economy, companies are struggling and trying to cut costs. A look at their customer service might be …
Customer Loyalty During the Recession
12 Wednesday Nov 2008
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Marketers find themselves more confused than ever by customer behavior. Many customer loyalty technology systems rely on transactional histories as …
Do I Deserve to Be Loved? Who’s Asking?
15 Friday Jun 2007
Surveys often provide feedback about product performance, consumer likes and dislikes, and levels of satisfaction. But the companies that build …
The Land of Cool: Tokyo is the new New York City
15 Tuesday May 2007
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For years, products were tested in New York City, and if they were successful there, they were launched through the …
Donuts & Coffee at Dunkin’ Donuts Expands through the U.S.
07 Monday May 2007
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coffee, Dunkin Donuts, fashion, rebranding, repositioning, Starbucks, style
Having made its mark in the Northeastern United States, Dunkin’ Donuts clearly is the place to buy coffee for many …
JCPenney Changes Its Image – And It Means Business!
22 Thursday Feb 2007
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JCPenney, the centennial retailer, is celebrating its great leaps in reinventing itself by aiming even higher. Since the hiring of …
Grewal Levy Marketing News 