A lemon is great for drinks and for adding a little zest to recipes. But for lemon growers—and in particular, …
Making More than Lemonade of Lemons
30 Tuesday Oct 2012
Category Archives: Chapter 10: Marketing Research
Market Research or Spying on Customers: Where Is the Line?
24 Monday Sep 2012
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Where do you go to buy paper towels? How about a new shirt? What kind of store do you visit …
The Never-Ending Burger Battles: Burger King v. Wendy’s
12 Sunday Aug 2012
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When Burger King decided it wanted to take back its status as the second-largest fast-food burger chain, it brought out …
The Glitter of Internet Streaming
09 Friday Mar 2012
Netflix has 21 million subscribers to its Internet streaming service for $7.99 per month. Time Warner’s HBO has 28 million. …
Luxury Is Booming in the Most Unexpected Places
06 Tuesday Mar 2012
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Many luxury good makers are experiencing sales surges. For example, LVMH enjoyed a 20 percent sales increase in the last …
Sprinting into the Chinese Market
03 Saturday Mar 2012
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The battleground between adidas, the world’s second largest seller of sporting goods, and Nike, its larger rival, is moving into …
Movies Migrate from the TV to the (You)Tube
03 Saturday Mar 2012
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management
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YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …
Tricks in Retailing
20 Monday Feb 2012
Martin Lindstrom recently introduced a new book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. …
Mobile Technology that is Useful
17 Friday Feb 2012
Posted in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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The proliferation of mobile and smartphone technologies has provided retailers with a unique opportunity to connect with customers. However, a …
Constructing New Toys to Appeal to Girls
11 Saturday Feb 2012
When LEGOs first arrived on the toy market in 1958, they were designed to appeal to all children, with their …
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