Plotting the fortunes of Kate Spade, the handbag brand, can feel like riding a rollercoaster, with steep inclines, dramatic drops, …
Kate Spade Repositions its Brand for Success
02 Monday Jan 2012
Category Archives: Chapter 11: Product Branding and Packaging Decisions
One Brand with a Local Feel
08 Tuesday Nov 2011
Tags
Applebee’s has always tried to be true to its “Eating good in the neighborhood,” tagline by maintaining a local focus …
Chanel Sues 399 Web sites
04 Friday Nov 2011
Tags
black market, chanel, counterfeit, cyber piracy, gray market, highend, law suit, LVMH
High-end fashion labels have been battling with counterfeiters for years to reduce the amount of knock-off merchandise sold through grey …
Remaking the Duane Reade Drugstore in New York City
01 Tuesday Nov 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tags
Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning
At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …
P&G Luvs Gain, Not Tide
08 Saturday Oct 2011
Tags
commodities, diapers, Gini index, income, luxury, middle class, p&g, Tide
Companies are finding out that they can target low-income consumers or they can target high-end consumers, but aiming at the …
Is Your Food As Natural as You Think?
06 Thursday Oct 2011
Tags
eating healthy, food, food label, green, health, local, natural, organic, Packaging
Natural (adj.) 1. Of or arising from nature; in accordance with what is found or expected in nature. 2. Produced …
Trendy at Target
04 Tuesday Oct 2011
Apparel and accessories accounted for 20 percent of Target’s annual sales last year. Unlike many other big box and discount …
Missoni Blows Away Tarzhay
30 Friday Sep 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
Tags
exclusive brands, exclusive merchandie, missoni for target, nyfw, pop up store, social media, Target
At the start of the 2011 New York Fashion Week, Missoni made a big splash in an unusual setting: It …
The Global Appeal of Luxury Stores
08 Thursday Sep 2011
Bal Harbour, a luxury mall in Miami, Florida, hosts big names such as Saks Fifth Avenue, Jimmy Choo, Louis Vuitton, …
Game On at Google+
06 Tuesday Sep 2011
Tags
Google’s new social network, Google+, only launched a few weeks ago, but it already is affecting the social media and …
Grewal Levy Marketing News 